Technology-Driven Market Intelligence provides a systematic and comprehensive approach into market insights for companies considering launching a new technology-based product or entering a new market.

What’s it about:

• Identifying and characterizing markets, trends, capabilities, and competition most relevant to your company
• Detailing prevailing technical performance and user requirements, and assessing how well your offering meets those requirements
• Addressing key knowledge gaps your company may have surrounding regulatory, intellectual property, or competitive issues

Key benefits:

• Considers the technical and market viability of your offering and examines the associated opportunities and barriers
• Determines best options for moving forward with development, partnering, and market entry
• Companies are more informed and better prepared to intelligently expand their product offerings or target markets